Key Ways To Increase Your Chances
The exhibitor application provides an opportunity to describe (in approximately 3 pages) the
investment opportunity of your technology in an executive summary format.
Priority will be given to applications that:
- are easy to understand (written in plain English without a lot of technical jargon).
- convey the specific market need for the technology.
- clearly articulate the technology's sustainable competitive advantage.
- identify sizable target markets ($1 billion or more) with which the product or technology is applicable.
- illustrate the financial opportunity to an investor or corporate licensee.
And for those applicants which are operating companies:
- describe the basic business model (i.e. how the technology ultimately leads to making money) in terms of anticipated gross or net margins.
- match innovative technology with an experienced management team (if applicable).