Welcome to the WBT2010 Presenter Resource Page

Week of February 1st

Mentor Team Assignments Begin --- Presenting technologies will begin to be matched with a Mentor team comprised of financial, legal and marketing professionals experienced in reviewing presentations targeted to investment professionals. Most team members will be participating telephonically.

*NOTE: Mentors will not be assigned until one individual from the company has registered to attend.


Week of February 8

Presenter/Mentor Team Conference Calls Begin --- Presenting companies and Mentor team members will meet for the first time. An initial draft and delivery of the 6-minute presentation (with or without slides) is highly recommended at the first meeting to provide an initial starting point. Teams should meet at least once weekly, allocating at least 1 hour per meeting. Please be sure to email draft presentations to Mentor team members before each conference call.

It is absolutely CRITICAL you establish your initial Mentor team meeting and establish a weekly conference call schedule. Failure to establish an initial mentor meeting in a timely manner may result in forfeiture of your opportunity to present. If you are having difficulty making contact with any of your Mentors please notify me immediately.

February 8 through March 5

Weekly Presenter/Mentor Team Meetings Continue --- Coaches (mentors) and presenting exhibitors will be expected to meet again once or twice weekly in preparing and refining a concise, 6-minute investor-oriented power point presentation. Plan to meet at a MINIMUM of 6 to 8 times.

Week of March 1

Dress Rehearsals of Draft Presentations --- Presenting Exhibitors will make their initial PowerPoint presentations via scheduled conference calls. You will be notified which day and time you are scheduled to present. Your DRAFT PowerPoint presentation will be forwarded to a new team of 3-4 professionals who will provide you with a fresh look and candid feedback of your final draft.

Sunday, March 14 --- FINAL PRESENTATION DEADLINE FOR ALL PRESENTERS

*NOTE: Final presentations are due by 5 PM ET on Sunday, March 14. If you do not provide your final presentation on or before the deadline we cannot guarantee that your presentation will be available on-site. Please bring hard copies of each slide (on a separate page) together with at least one backup of the entire presentation on a USB Flash Drive with you to the conference. This will serve as backup only. You will not have time at the Convention Center just before your scheduled presentation time to load the PPT.

Wednesday and Thursday, March 16-17, WBTshowcase 2010

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• Investor Presentation Outline (PDF-printable version of the outline below)

30 Seconds	I. INTRODUCTION OF TECHNOLOGY/ORGANIZATION Elevator Pitch – Tell the listener why they should care about what you are about to say. You have 30 seconds to gain or lose their interest. Preview the rest of your speech and get them excited about listening to what is coming next. Be sure to provide a brief background on your company, your technology and your core team (please note that these are all covered in more detail later).
3 minutes	II. DEFINE YOUR MARKET OPPORTUNITY OR MARKET PROBLEM AND DESCRIBE YOUR SOLUTION Define the need with the marketplace for your company’s technology. What is the problem or opportunity with the market? Why is it a problem or opportunity? For whom is it a problem (target market)? What specific features and benefits does your solution offer? What is the size of the market you are entering? What are the growth patterns of this market? What solutions are currently available in the market? Why have these solutions failed? Describe your business model. Are you or do you intend to be operating company or do you intend to license your technology? Describe your revenue model. If you intend to license then that is your revenue model.
30 Seconds	III. MANAGEMENT AND ORGANIZATION Names and positions of key management, with description of their strengths and functional expertise. Positions and requirements of management to be added.
30 Seconds	IV. Marketing & Sales Strategy An overview of your planned sales, distribution, marketing and promotional strategies. If you intend to license your technology to another entity then marketing and sales strategy does not need to be addressed.
1 minute	V. FINANCIAL INFORMATION Sales revenue and income projections (if applicable). Financing being sought and usage of funds (if applicable). Licensing strategy sought (if applicable)
30 Seconds	VI. THE OPPORTUNITY FOR THE INVESTOR or LICENSEE Recap with emphasis on “what’s in it” for the investor. Exit strategies (i.e. acquisition candidate, public offering). Demonstrate you’ve given this some thought.

Points to remember:

Use 8 slides or less (Averaging less than 1 minute per slide is excellent)

Each slide should:

• be used only to support your verbal remarks. Use the slides as your talking points,
• have not more than 4-6 bullets,
• have fonts that are large enough to be seen at a distance,
• use a font color that stands out from the background color to increase readability,
• have as few words as possible on each slide. You do not need full sentences on a slide,
• use graphs, charts and photos or illustrations when appropriate (be selective), and
• should be easily printable on a black and white laser printer.

• detract audience attention from you,
• use fancy or elaborate designs or distracting special effects in your slides,
• use industry jargon or acronyms,
• use all upper case letters,
• include video/motion pictures.

• Put energy and passion into the presentation – have fun.
• Identify and emphasize the three or four most important issues that will be of most interest to your audience.
• When describing the market opportunity, be as quantifiable as possible, listing credible sources. Investors and licensees are less interested in your opinion.
• When describing your business, product or service, be brief, focused, and organized.
• When describing your technology, use word, terms and phrases that can be easily understood by people who know nothing about your technology, business or industry.
• Throughout your speech, be as specific as possible. Do not talk in generalities.
• Be sure to conclude your speech with a call to action. Tell them how they can contact you (“we are in booth #33”), where they can get more information, etc.

• The Top Ten Lies of Entrepreneurs (DOC)

Here is an example press release you may wish to share with some of your local press. The template is designed so you may simply fill in the blanks, or as baseline draft to improve upon.

* Optional: Submit your completed press release draft to aradovic@wbtshowcase.com for additional review and comments

WBT2010 PRESS RELEASE PRE-SHOW



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• All additional booth, on-site, and shipping items can be arranged through George Fern by using the EXHIBITOR PACKAGE provided below.
• The EXHIBITOR PACKAGE provides information on shipping materials to the Arlington Convention Center, as well as an order form for any other required rental equipment you may need.
• We strongly recommend you use these forms for shipping your materials to the event.
• Exhibitors may not ship materials directly to the Arlington Convention Center, but instead should send materials to the exhibit vendor, George Fern.

George Fern Exhibitor Package

Audio Visual forms for ordering any A.V. or computer equipment - AV orders can be placed by contacting John Anderson at: 817.459.5017 or johna@jsav.com.

Telephone and Internet Form

Electrical Order Form - Please use this form for the Arlington Convention Center (Each booth comes standard with a 20-Amp electrical outlet)

Please make a note of the discount deadline date March 1, 2010.

Should you have any questions or need any further information, please contact:
Carol Mozingo
George Fern
817-481-0043 Office
817-481-0692 Fax
cmozingo@georgefern.com


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Post Event Pre-Release



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