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Monday, March 21 - “Commercializing Technology through the Power of IP Licensing”


The WBTshowcase is delighted to host "Commercializing Technology through the Power of IP Licensing,” a one-day course developed by the Licensing Executive Society (U.S.A. and Canada), Inc..

Established in 1965, the Licensing Executives Society (U.S.A. and Canada), Inc., LES is a professional society comprised of over 6,000 members engaged in the transfer, use, development, manufacture and marketing of intellectual property.

The LES membership includes a wide range of professionals, including business executives, lawyers, licensing consultants, engineers, academicians, scientists and government officials. Many large corporations, professional firms, and universities comprise the Society's membership.

Licensing Executives Society (U.S.A. and Canada), Inc. is a member society of the Licensing Executives Society International, Inc. (LESI), with a worldwide membership of over 12,000 members in 30 national societies, representing over 80 countries. Learn more about LES.

About the Workshop


Today’s evolving and volatile business environment has companies focused squarely on the power of IP to help beef up the bottom line and maintain competitive edge. So, do you speak fluent IP?

If not, join us for this interactive one-day course for:

  • IP Basics: patents, trademarks, know-how, trade secrets and more
  • Smart strategies for creating, organizing, managing and securing IP assets
  • Bringing IP to market – Commercialization
  • Royalties and ideas for maximizing IP value and making money!
  • Interesting case studies and an interactive deal negotiation by participants

The LES IP Licensing course will take place Monday, March 21, 2010, from 8:30 am - 5:30 pm at the Sheraton Arlington Hotel.

Agenda


8:30 - 8:45Introductions
8:45 - 10:00Part 1 - Intellectual property basics
10:00 - 10:15Coffee Break
10:15 - 11:15Part 2 - Basics of IP commercialization/licensing
11:15 - 12:30
Part 3 - Determining reasonable license fees and royalty rates
12:30 - 1:30
Lunch Break - IP Landscaping Presentation presented by Development Capital Networks
1:30 - 2:30Part 4 - Managing licensing risks
2:30 - 3:30Licensing game – 1st session
3:30 - 3:45Afternoon Coffee Break
3:45 - 5:15Licensing game – 2nd session
5:15 - 5:30
Wrap-up
5:30 - 7:00Networking Reception